The year is 2030 in the city of Los Angeles and 18 year old Max is off to pick up his new Mazda.
Los Angeles has seen a new movement of young entrepreneurs (ages 16-23), and has become a hub for creating personal brands and products on desktop 3D manufacturing software. Mazda has taken notice and created VMazda - a virtual reality website that acts as a design playground for young people, allowing them to experiment, build, and share their automotive dreams in a virtual world at no cost.
With the help of a virtual design mentor, Max's design is rapidly manufactured at one of Mazda's sustainable Direct Digital Manufacturing plants. Max pays a low price of $2000 for the physical car, while paying a monthly bill for the energy his electric car uses (similar to cell phone business model).
Max's new car is a minimal, lightweight sports coupe with experimental shapes, ornate detailing, and a dramatically proportioned exterior. Most digital communication and information devices are now integrated into fashion apparel, eliminating the need to include these systems into Max's vehicle. As a result, his vehicle controls are purely driver focused.
Source: Mazda Press Release
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