Ford is expanding its relationship with Cabela's, the world's largest outdoor outfitter, by offering a new Cabela's FX4 package for 2009. According to customer data, seventy-six percent of F-Series buyers hunt and fish and a key way for Ford to connect with those outdoor enthusiasts is as the official truck of Cabela’s for the last six years with products prominently placed at stores nationwide and featured in Cabela’s publications and TV programming. The Cabela's FX4 package features a unique two-tone paint scheme in five colors: Ebony, Oxford White, Forest Green Metallic, Royal Red Metallic and Silver Metallic with Sterling Grey Metallic lower body accents, running boards and wheel lip moldings. Custom mud flaps and unique Cabela's badging finish off the exterior.
The interior features standard cloth seats with the Cabela's logo or available Aniline leather seats with a unique two-tone embossed grain pattern. The center stack is finished with a dark Paldeo wood appliqué. All weather floor mats also wear the Cabela's logo. And for the avid outdoor enthusiast, additional lockable storage in the front console and underneath the rear seats is perfect for keeping equipment secure and out of sight.
Tough Bed
Ford is offering Tough Bed, a unique, military-grade, factory-installed, spray-in bed liner for the first time on the 2009 F-Series Super Duty.
"Tough Bed is a smart solution for Ford Super Duty customers who want to better protect their most important asset – the pickup box," said Tom Aubrey, Ford F-Series Super Duty marketing manager. "Like the entire truck, Tough Bed stands up to the most stringent durability standards including those required by the U.S. Military – that definitely makes it 'Built Ford Tough.'."
According to the Specialty Equipment Market Association (SEMA), installation of spray-in bedliners grew from 27 percent in 2004 to nearly 34 percent of all pickup trucks in 2006, and will continue to grow at a steady rate to nearly 40 percent in 2008.
Developed in partnership with PPG Industries, Tough Bed exceeds the standards of today's typical aftermarket spray-in bedliner solutions. This military-grade coating has been through the government's toughest blast mitigation testing to determine whether the material can with stand the force of a bomb blast. It has performed equal to or better than other protective coating systems at one-third the thickness.
The polyol-based elastomeric film and isocyanate hardener are applied to the pickup box by a precision, high-pressure, automated sprayer to ensure one smooth, even coat at a very low film thickness unlike the traditional hand-spray application of aftermarket bed liners.
The finer application ensures that the bedliner materials won't run or sag on the inside walls of the box in addition minimizing unnecessary weight. Tough Bed does not compromise Super Duty's class-leading cargo capacity or the installation of aftermarket assets such as tool boxes, tonneau covers and truck caps. The uniformly textured surface also helps minimize load slippage while delivering an exceptionally clean appearance.
The special bedliner material formula is immune to the effects of ultraviolet radiation and will not fade or chalk. It also protects against physical damage to the pickup box such as gouging, scratching, cracking and chipping. It is covered by a 3-year/36,000-mile factory limited warranty.
All F-Series Super Duty models are built at Ford's Kentucky Truck Plant in Louisville, Ky.
Source: Ford Press Release
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