Seoul, Korea, 04/04/2007
• Veloster sporty coupe concept targets Y-Gen
In a demonstration of its growing design and engineering capabilities, Hyundai Motor Co. unveiled three brand-new models at the 2007 Seoul Motor Show which opened at KINTEX today. Leading the trio was the Veloster, a sporty coupe which caters to the unique requirements of the Y-generation. Joining the sporty concept car were two production models: the TQ van, a thoroughly fresh interpretation of Hyundai's hugely successful H-1 van and the FD estate wagon, styled at the company's European Design Center in Russelsheim which marks Hyundai's long-awaited return to this popular segment.
Veloster
Styled at Hyundai´s Design and Technical Center at Namyang, the Veloster (codenamed HND-3) coupe is the third in a series of daring concept cars to be developed by the central styling studio in Korea. The Veloster name, a compound of velocity and roadster evokes the sporty characteristics of a classic two-plus-two. A panoramic glass roof and other futuristic styling cues help project a high-tech image. Designed to cater to the tastes of the Y-generation, Veloster combines simple, iconic design with good value and robust construction. "With Veloster, we wanted to try something really different. We´re keenly aware that we need radically new products for the Y-generation, the first-time twenties something buyer," said Oh Suk-Geun, Hyundai´s vice president of design. "This is really a bold new direction," he added.
Source: Hyundai Press Release
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